The Internet is a massive place, and there are numerous artist websites being built and populated all the time. Anyone who has a website should know that Search Engine Optimization, more commonly known as SEO, is a great way to increase their viewership. SEO consists of the wide variety of tricks anyone uses when building their website to increase its search ranking. Increasing the search ranking means getting the site closer to the top in Bing, Google or Yahoo searches. If artists can master some SEO techniques, they can increase their audience and sales. If you are an artist who wants to build a strong web presence, this article shall provide you with valuable seo training.
Specify Your Keywords
When building your website for SEO, take a moment to think about the terms and queries you expect people to be looking for when they’re looking for your website. For example, a travel agent would want to appear in the search results for “planning a vacation” on Google. A music school would want to be in the search results for “music schools near me”.
There are many artists all over the world. You are also competing with art history and different organizations, magazines, websites, museums, and galleries that specialize in the field of art. Unless you are a really popular artist with a great fan following, it is unlikely that you or your work will appear on top of the search results.
Avoid using general art terms. Be specific. Think about what makes your art unique and make those characteristics the focus of your keywords. For example, “surreal underwater photography”, “celebrity pop-art” or “contemporary Spanish abstract art” would make great keywords. Having a distinctive artist name would also be useful.
Organize Your Website
Your website is likely to have a good groundwork for SEO if it is well organized, attractive, clean, and focused. If a website is clearly comprehensible to any human, it will be equally so for the search engines.
You are not only improving your SEO, but you are also helping visitors navigate to the information appropriate for them and also preventing your content from getting overcrowded when you organize your website by categories. Each page needs to have its own focus and therefore its own focus keyword. So, the category of “Contemporary Spanish Abstract Art” should have its own page to increase the SEO. Also try to keep the titles clear and concise.
As the goal of your website is to showcase your artwork, it will have many images. Make sure your images are clearly labeled with information. This will help your website’s SEO and highlight your name on image searches on Google and other search engines.
Attend Events and Stay Active Online
The more you are on the web, the more your name will show up when people search for you.
Make sure you promote and sell your artwork in different social media platforms such as Facebook, Pinterest, and Instagram, to name a few. Also attend as many events as you can and build connections all around the world to get your name out there.
For more information, visit: http://www.onlinemediamasters.com/seo-for-artists/